social media ethics for business.

This week’s blog post will focus on social media ethics for businesses, particularly for those in the U.S. when it comes to endorsement.

This tweet by Kim Kardashian perfectly highlights the presence of endorsed tweets on social media and the ethical issues it poses as Kardashian has not stated that the post has been sponsored…

I’ve put together this presentation on the ethical issues surrounding endorsement, and I’d love to hear how you feel about it!

If the presentation doesn’t load for you, please feel free to check it out here.

Until next time,

Sophie

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8 thoughts on “social media ethics for business.

  1. Hi Sophie,

    The example of Wal-Mart sponsoring the two bloggers is interesting because it’s definitely unconventional and proves that companies are putting much more effort into being active on social media. But what your example also clearly proves, and you’ve quite rightly explored in your presentation is how much businesses seem to be hiding (well, at least not openly stating) their involvement in an endorsement.

    I think that this is all part of the “blur” between professional and personal which I explored in my blog post. Often the most misleading thing in my opinion is that public figures with a large twitter following will share something very personal, like a picture of their family one day, and then promote something which they may not even use (clearly, a business decision). Do you think the mix of business with personal activities on social networks is a good or a bad thing? What would you do to change it if you could?

    Pippa

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  2. Hi Sophie,

    Firstly, it’s really refreshing to see something new. I appreciate the effort you took into making the slideshow and I can safely say it made reading a lot more interesting and easy.

    On the topic in hand, you made a good point on how people who are endorsed must have their endorsement be transparent to the public. I immediately thought of product reviewers on youtube who (truthfully or untruthfully) constantly give good reviews towards products in hopes of receiving “freebies” from companies. On one hand, youtubers who make a living out of reviewing products, it would be understandable for them to kiss the companies’ ‘cheeks’ once in a while. Companies would naturally want to stay away from brutally honest reviewers. But where do you think they should draw the line between being honest reviewers and funding their channel with more products?

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  3. I like that you tried something different for this topic, although I found the presentation a little confusing to follow. Perhaps numbering could have helped?

    I have often seen celebrities whom I follow on Instagram uploading pictures of themselves with various brands in very obvious attempts to endorse them. I think that it is very misleading for these celebrities to do so without revealing that the companies have paid them to upload these photos. I can also see that it goes against the FTC guidelines, if I assume that these celebrities have usually never even used the products they are endorsing, as it shows that it is not their authentic opinions.

    I was wondering what your opinion is on these brand endorsements? The fact that we can often realise that these are endorsements may be enough to let us make up our own minds, although many people might be easily influenced (take young teenage girls who might aspire to look like Kim Kardashian, for example). Do you think that it should be prevented for fear of misleading the public?

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  4. Hi guys,

    Thanks for your comments on my blog post, I’ve enjoyed reading them. I thought I’d reply to you all in one comment.

    I think mixing business and personal matters is bound to happen from a celebrity’s perspective, they share a lot of their lives with their fans through social media and as a result of this companies do recognise the potential their accounts have, but I think it’s important that celebrities make a conscious effort to promote a product that they would actually like or buy, I mean I know Peter Andre isn’t as popular as he used to be but the idea of him eating fishfingers from Iceland isn’t very believable!

    In terms of people receiving products and giving positive reviews, I know exactly what you mean, Din as I’ve seen this a lot in the YouTube beauty community. I don’t feel comfortable watching videos like this but I do understand that companies want to capitalise on the “realness” of YouTubers that do make videos on these topics so it is hard to draw the line. I think if people are made aware that they’ve received the product for free they can then make their own minds up about how much to believe, but at the same time I really do think YouTubers should always make honest reviews, whether they are good or not.

    Sorry Jess, that you had problems with the Prezi. If you clicked the link and pressed the arrows it should have followed through in the right order. Personally brand endorsements don’t sit well with me, as you said especially when there are a lot of impressionable young people following celebrities online. However, I do recognise the importance of creating new and innovative forms of advertising, companies are shying away from the usual pop-ups and banners on websites as they are not quite as effective as they once were. Perhaps more should be done to highlight if a post is sponsored, I think the hashtags such as #ad and #sp are great, they just need to be implemented a little more.

    Thanks again for your comments everyone!

    Sophie

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